I help life sciences and deep tech brands turn complex, world-changing research into cinematic stories that move the humans who fund, adopt and champion their technology.
Who am I?
For years, I worked at an agency where our technology clients sat in front of a camera and rambled about product specs and data. Videos that bored their own employees to sleep. What was missing? Story.
Leading technology brands do the work behind the work that changes the world, but those stories are hardly ever told. They’re compelling, impactful and they’re always there, right under the surface just waiting to be unearthed.
I came back to the technology space to help cutting-edge brands humanize complex technologies and tell those stories in ways that make the audience feel something first. Because when they feel something in their chest, the decisions you want their brains to make next come naturally.
The Process: The Science of Storytelling
You’re not buying a video. What you’re looking for are specific business outcomes and cinematic storytelling is how we achieve those. Stories that close longer enterprise sales cycles, accelerate talent acquisition, establish unassailable thought leadership. Whatever your goals are, every piece of content we make is mapped to one of them or it doesn’t get made.
That’s why I only work with 3 to 5 clients at a time, so every ounce of my energy is focused on delivering real outcomes for brands that are changing the world.
And there’s no guesswork here. Everything runs through The Science of Storytelling, a science-backed four-step process. We start with Storyfinding — a deep dive into your business so we understand who you are and what you do so we know what stories we can tell that are the most powerful for your brand.
Next is Keywords — where we align on the objective, tone and audience by agreeing on up to five keywords that will guide the entire process.
Then we come to Characters — in order to humanize complex technologies, finding the right characters is critical. It’s not always someone from the C-Suite. It’s about who and what is most compelling for your audience.
And finally, Storyboards — making sure that every frame we shoot engages the audience, from start to finish. When we are aligned on that from the beginning, we minimize post-production time and get your story out to the world that much faster.
Cinematic storytelling meets strategic purpose